Amato Wine Concept to Campaign:
Concepting - Story Telling

Part 1 is brand creation part 2 is social campaign

A wine company whose brand is rooted in
those blurry, golden moments shared around a bottle. Moments with old friends, of new beginnings, and those brisk summer evenings when time slows and glasses empty.

I created a fictional wine label called Amato Wine. It targets the social gathering
where wine is served, not the wine itself.
Check it out.

a problem

The night usually begins at the liquor store. Endless wine choices and all you want to do is skip the fuss and get to the people who matter most.

Most millennials (Amato’s target consumer) just want to grab a good-looking, relatively cheap bottle of wine that fits the event they’re off to.
Amato Wine gets that.

Scroll to learn more. ↓

a solution

Don’t think. Buy the bottle that matches the moment you’re heading to.

Label the bottles based on the events where millennials bring wine. Market the feeling of the event.

There’s more. ↓

a detail to the solution

The bottle labels are Polaroids because Amato knows that in five years, it probably won’t be the wine you’ll remember.

Each bottle label evokes a memory similar to one that a consumer might capture on their own. A celebration, a night out with friends, an anniversary.

The final bottle. ↓

Brand creation Curious about how
Amato is marketed? ↓

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