I have 7 years of retail experience. I’ve worked for West Elm, Williams Sonoma, and Perry Ellis. I care about connection. For the consumer, it’s the moment of resonance that creates the click, the relief that comes when the brand systems make sense. Internally, it's great communication that leads to an idea. Take a look at my work below, and if you like what you see, let's connect. :)

my work

NEW! A wine brand reimagined
Branding and Campaign Design - Concepting - Story Telling - Design Thinking

How West Elm homepages are made
Brand Styling - Cross Functional Design - Story Telling

West Elm sheets then and now
Brand styling and Layout - Iconography - Story Telling -
Brand Consistency

West Elm clearance revamp 
Brand Styling -
Organizational and Systematic Thinking - Scalable Workflows - Problem Solving

Perry Ellis Motion brand launch
In-store Signage - Ecom - Trim - Paid Ads - Press Day Invite

Perry Ellis America
Brand Styling - Print
- Ecom - Social - Urban Outfitters Collab - Email Design

Perry Ellis
Print - Social - Ecom - Paid Ads

For fun projects
Illustration - Animation - Stop Motion - Concepting