I have 7 years of retail experience. I’ve worked for West Elm, Williams Sonoma, and Perry Ellis. I care about connection. For the consumer, it’s the moment of resonance that creates the click, the relief that comes when the brand systems make sense. Internally, it's great communication that leads to an idea. Take a look at my work below, and if you like what you see, let's connect. :)
my work
NEW! A wine brand reimagined →
Branding and Campaign Design - Concepting - Story Telling - Design Thinking
How West Elm homepages are made →
Brand Styling - Cross Functional Design - Story Telling
West Elm sheets then and now →
Brand styling and Layout - Iconography - Story Telling - Brand Consistency
West Elm clearance revamp →
Brand Styling - Organizational and Systematic Thinking - Scalable Workflows - Problem Solving
Perry Ellis Motion brand launch→
In-store Signage - Ecom - Trim - Paid Ads - Press Day Invite
COMING SOON! The behind the scenes of Williams Sonoma holiday→
Ecom - Story Telling - Promotional
Perry Ellis America →
Brand Styling - Print - Ecom - Social - Urban Outfitters Collab - Email Design
Perry Ellis →
Print - Social - Ecom - Paid Ads
For fun projects →
Illustration - Animation - Stop Motion - Concepting