I chose the images, layouts, and colors based on season, product prioritization, and correlation to the US site.

The shift into spring usually requires a transition into a greener, more outdoor-centered space. As we transition into fall, greenery is less prioritized. These shifts can be subtle— where products are on a page, what products are featured, the feel of an image, etc. The first two homepages below are spring drops, while the third is fall. Scroll down to check out the difference.